by Heather Yakes | Apr 26, 2022 | Marketing
Test & Measure Your Marketing Activities to Increase Your Profits Over the years, I’ve spoken to many business owners who’ve tried advertising in various mediums, only to stop using them because they didn’t work. It’s a common scenario – a lot of people write an...
by Heather Yakes | Apr 26, 2022 | Marketing
3 Keys to Creating Ads That Sell A successful advertisement has three key components: Target, Offer, and Copy. When creating your ad, you need to consider how to target your ad to the people you are trying to reach, what offer will make them respond, and how to...
by Heather Yakes | Apr 26, 2022 | Marketing
“Me” vs “You” Focus…A Common Marketing Mistake to Avoid A critical marketing mistake a lot of companies make is focusing on “me” and “us” rather than on the customer. This is evident on a lot of websites – at the top of the first page, they typically don’t say “Here...
by Heather Yakes | Jan 25, 2022 | Marketing
A critical marketing mistake a lot of companies make is focusing on “me” and “us” rather than on the customer. This is evident on a lot of websites – at the top of the first page, they typically don’t say “Here are the 7 reasons why XYZ company is the best place for...
