Learning resources
This is your one-stop-shop for all things knowledge! Checkout our blog posts and e-books for the greatest business tips and strategies!
Blog Posts
Marketing Blog Posts
How to Test & Measure Your Marketing Activities
Test & Measure Your Marketing Activities to Increase Your Profits Over the years, I’ve spoken to many business owners who’ve tried advertising in various mediums, only to stop using them because they didn’t work. It’s a...
Three Tips to Creating Ads That Sell
3 Keys to Creating Ads That Sell A successful advertisement has three key components: Target, Offer, and Copy. When creating your ad, you need to consider how to target your ad to the people you are trying to reach, what offer will make them respond, and how to...
“Me” vs “You” Marketing Focus
“Me” vs “You” Focus…A Common Marketing Mistake to Avoid A critical marketing mistake a lot of companies make is focusing on “me” and “us” rather than on the customer. This is evident on a lot of websites – at the top of the first page, they typically don’t say “Here...
Sales Blog Posts
How to Develop a Successful Sales Script
How to Develop a Successful Sales Script A sales script is a carefully thought-out and written down set of questions for your sales team to use every time they call (or approach) potential customers. A script is useful because it helps the team members to stay focused...
Five Tips to Landing a Sale
Five Steps to Landing a Sale Step 1: Identify Your Target Market Who are you trying to sell to? Precisely who is your target market? Failing to answer this question will undoubtedly lead to a poor conversion rate. You don’t want to waste your time marketing a swimming...
Five Ways to Boost Your Conversion Rate
5 Ways to Boost Your Conversion Rate Your conversion rate is the percentage of people who buy from you as opposed to those who could have bought but didn’t. For example, if you had 10 people walk through your store today and you sold to only 3 of them, you’d have a...
Team Blog Posts
Lead with Impact: Avoid These Common Leadership Mistakes
We know that leadership matters in business. How well you lead determines how well the company grows, and how well you lead your team determines their performance. Here are the top 5 mistakes leaders make in business—and how to fix them—because even a handful could be...
Building a Successful Team Means Building a Successful Business!
Building a successful business is a combination of strategy, mindset, execution, and more. However, building the right team to support all of those aspects can be one of the most imperative areas of focus! In fact, having key team members and a good, caring work...
4 Crucial Steps to Maintaining a Great Team
Your business can only be as good as the team working alongside you. Especially in this time of ‘The Great Resignation,’ business owners are making the mistake of hiring A person rather than the RIGHT person. Now, why is that? Contrary to popular belief, it is...
Other Topics (Mindset, Entrepreneurship, Wealth, Finances, etc.)
The Power of Mindset in Achieving Business Success
How Mindset Drives Business Success Your mindset plays a crucial role in both business and personal success. In this video, Coach Heather Yakes discusses the Above and Below the Line concept, a powerful leadership tool that highlights the difference between taking...
How to Manage Yourself & Free Up Your Time
How to Manage Yourself & Free Up Your Time Time management is a misnomer. There is no such thing as time management, as the clock keeps ticking no matter what. Instead, there is self-management. How do you manage yourself? The whole goal in business is to get...
Creating Your Niche in the Marketplace
Creating Your Niche in the Marketplace Defining your niche is all about making sure your business has no competition (especially no price competition). Too often in business, I find that companies are competing on price. Why? If you’re competing on price, you’re...
E-Books
